How Quickture Helped Stifel Seize a World Cup Moment

How Quickture Helped Stifel Seize a World Cup Moment

With the FIFA World Cup bringing global attention to Atlanta, Stifel, a wealth management and investment banking firm, was presented with a rare opportunity to take over a massive digital projection just steps from the stadium where the England vs Argentina semi-final was set to be played.

They already had the footage. What they didn't have was time.

But with Quickture’s help, the entire campaign - from ingesting more than 340GB of footage to delivering the final creative—was completed in under a week.

"At Stifel, we look for opportunities that connect our brand to moments where ambition, performance, and decision-making are already on display. This opportunity gave us that kind of stage, but the timeline called for a faster, more focused approach. Our agency partners at True Media, Quickture, and FrontRunner helped us move quickly, make sense of a substantial amount of existing content, and bring the idea to life in a way that felt timely, polished, and true to Stifel."

-Shannon Duffin, Vice President, Brand Marketing, Stifel

Alongside Stifel, media agency True Media and digital marketing innovators FrontRunner used Quickture to transform hundreds of gigabytes of media into a polished, broadcast-quality spot before the final whistle.

The goal was simple: pair Stifel’s existing library of footage with messaging that resonated equally in the worlds of sport and finance.

The footage included Stifel brand assets featuring their sponsored athletes, like members of the Stifel U.S. Ski Team and U.S. Women’s National Soccer Team stars Alyssa and Gisele Thompson. Now they just needed to uncover the strongest visual moments and craft a compelling narrative that was World Cup-worthy.

“The World Cup gave us a unique opportunity to elevate the brand’s current connection to high-profile sports into something much bigger. We knew the creative had to match the scale of the moment, and with Quickture and FrontRunner we were able to move from concept to execution at a pace that simply wouldn’t have been possible through traditional workflows.”

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-Vaughn Ericson, SVP Media Investment, True Media

VK Shah, Quickture’s Technical Customer Success Manager, and veteran finishing editor Michael Kelley led the editorial process using Quickture's AI-powered workflow to rapidly organize, analyze, and surface the strongest moments from the footage. Instead of spending days manually searching through media, the team was able to identify the best content immediately, allowing more time to focus on story development, pacing, color, finishing, and delivering a premium spot under a tight deadline.

The finished creative debuted as a massive FrontRunner projection overlooking downtown Atlanta near Mercedes-Benz Stadium, placing Stifel’s message in front of thousands of fans during one of the world’s largest sporting events.

"When True Media's brand vision for Stifel is combined with Quickture's AI-powered editing workflow and FrontRunner's large-format projection technology, brands can respond to cultural moments with unprecedented speed without compromising quality. By eliminating much of the usual manual work required to organize and search for footage, Quickture gave the creative team more time to focus on storytelling to ensure the final experience made an impact. This campaign is a great example of what's possible when creative vision, AI, and premium media execution work together."

— Nathan Elliott, CEO, FrontRunner Technologies

For Quickture, the project demonstrates how AI doesn’t replace editors - it removes the repetitive work that slows them down. 

The campaign captured the energy of the FIFA World Cup while showcasing how AI-assisted creativity and large-format digital experiences can help brands capitalize on moments that can’t wait.

When the moment is this big, speed becomes a star player.

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CHECKOUT THE BEHIND THE SCENES VIDEO: https://youtube.com/shorts/4Q4KhCxnokE