How a Television Super Indie Cut Post Time by 20%

Background

When A Very Smart Super Indie first came to us, they weren’t chasing shiny tech or buzzwords. They were dealing with an existential production reality:

Budgets were tightening. Expectations were not.

Their post teams were being asked to deliver the same premium storytelling on increasingly compressed schedules. Overtime was creeping in. Morale was at risk. And the old way of working—manual, time-intensive, creatively draining—was no longer sustainable.

They didn’t want to change how they told stories.

They just wanted their teams to stop wasting time doing things computers are better at.

The Challenge: Too Much Tape, Not Enough Time

One problem came up again and again: watch-down fatigue.

Assistant producers and story producers were spending hours combing through long, monotonous footage for fleeting moments of gold. A perfect example?

In-car sequences.

You know the ones. Someone driving for an hour. Long stretches of silence. Occasional half-sentences. Then, suddenly, a line that completely reframes the story.

Finding that line meant:

• Watching everything
• Missing nothing
• And usually pushing well past normal working hours

The irony was painful: the moments that mattered most were buried inside the footage that was hardest to sit through.

Why They Chose Quickture

They trialled multiple AI-driven tools. Many showed promise. Most came with a catch:

“Here’s a whole new platform. Good luck.”

That was a non-starter.

Their teams already lived inside Avid. Asking them to switch into another standalone tool would only add friction.

Quickture was different.

We integrated directly into their existing workflows. No new ecosystem. No forced behavior change. Just new capabilities where they already worked.

That single detail made all the difference.

The Trial 

Instead of mandating adoption from the top down, they took a credibility-first approach.

A senior, highly respected creative staff member was given protected time to really test Quickture without the pressure of delivery deadlines.

The trial happened in two phases:

• Phase 1: 2 days a week over two months, testing Quickture alongside other tools
• Phase 2: 3 days a week over one month, using Quickture on a real episode to validate time savings and creative impact

This wasn’t theoretical. This was production reality.

That staff member then:

• Documented real workflows
• Created a practical handbook and step-by-step guides
• Translated “AI features” into language producers actually use

Just as importantly, Quickture was rolled out without taking anything away. It was positioned as an extra tool, not a mandate.

To support adoption, they also:

• Ran live Q&As at the start of productions
• Set up a Teams channel with Quickture “champions”
• Encouraged direct outreach to us via the in-app chat (which they quickly learned was very responsive)

Trust was built. Curiosity followed.

The Impact 

The results were immediate and meaningful:

• Up to 20% reduction in post and story producer time on large schedules
• Up to a full week saved on episodes
• Dramatically less time spent on repetitive watch-downs
• More time spent making actual creative decisions

Even better, teams began discovering new uses for Quickture on their own. Because adoption wasn’t forced, experimentation felt safe and even fun.

When you save this much time:

• Budgets start to look flexible
• Schedules start to look optimistic
• Creativity flourishes

Final Word 

Quickture didn’t change how A Very Smart Super Indie tells stories.

It gave their teams back the time to tell them better.

In today’s production environment, that’s not a competitive edge.

It’s survival.